Next month, David Taylor, Digital Management Consultant, will be at Church Street Library running a free workshop about how to navigate today’s digital marketplace. Over to David to tell us more…
Like it or not we are in a predominantly digital age. Technology has moved so fast that it is affecting almost every part of our lives. Social media, data security, virtual reality, Blockchain, artificial intelligence, Big Data – the list goes on.
Unfortunately, many small businesses – indeed a large amount of organisations both large and small – are woefully unprepared to meet the challenges of this new landscape.
A report out last year by Lloyds found that 1.6 million small business lack even basic digital skills. That’s thousands of businesses who are potentially at risk of going bust or at the very least, not being able to compete.
However, no one should be surprised by this. Most human beings don’t like change – including business owners – especially when it is as potentially life-changing as the one we’re all experiencing as a result of technological advances.
Doing nothing is really not an option though and hoping that tried and trusted methods of marketing, sales, HR, IT etc. will somehow carry on working is a fantasy.
The key thing is to have a proper digital strategy for your business. One which takes into account the changing business landscape and helps you plan for the future, as best you can.
At a free event at 6pm on Wednesday 11 April, held at Westminster’s Church Street Library, I will be talking about how you can take advantage of this new digital world, reach out to today’s tech-savvy customers and ultimately future-proof your business.
As well as speaking inside the library, we will also be live streaming the event as a simulcast via the Westminster Business Information Point Facebook page and via my Twitter account – links below
The 45-minute talk can be distilled down to doing three things really well:
Innovating – small businesses should be looking to disrupt, challenge and find new ways of reaching out to customers. Don’t just wait for all your rivals to gain competitive advantage over you because you are too scared of ‘doing something different’!
Educating – nothing stands still and the pace of change is actually speeding up. So it is vital that you constantly upskill, learn new ways of doing business and bring in bright people to work around you. There is no excuse for failing to learn new skills. Never before have we had so many free resources at our fingertips.
Relating – business is all about your customer. Who are they, where are they, what do they want and how can you reach them in the most efficient manner possible. This is particularly true in today’s multi-channel, digitally powered world. So it’s vital that you strive to relate to your customers, employees, suppliers and advocates.
I look forward to seeing you on 11th!
Sign up to attend in person here
Watch on Facebook Live here
Watch on Twitter here