Generation Z: what do we know about young audiences?

We are very fortunate to have two Cultural Partnerships Officers within our service. Their role is to support the  library service, but they have a wider remit too  – to support the arts and culture sector in the city and increase access for residents, particularly the most vulnerable, to cultural events.

They do this by brokering between different partners and community groups or council services, facilitation of events, providing advice and signposting, sharing information, supporting fundraising and giving opportunities for professional development at Culture Network Westminster.

So, what’s the Culture Network Westminster..?

It was set up nine years ago, has around 500 individual members representing about 200 different arts organisations, cultural institutions, community groups, teachers, social workers and council officers. We hold two large scale networking events each year, with a professional speaker talking about an area relevant to arts and culture professionals. Each event is normally attended by around 40-70 network members. Previous events have covered volunteering, digital marketing and fundraising – and have been held in venues such as the Wigmore Hall, Somerset House and Tate Britain.

Over to Debora and Charlotte to tell us about the most recent Culture Network Westminster event –

Our last Culture Network Westminster (CNW) event was held at The House of St Barnabas, a Grade I listed Georgian town house in the heart of Soho. It began with introduction to the charity whose unique model, of a social business and integrated employment academy, aims to break the cycle of homelessness.

The event took off in the charming Chapel of St Barnabas followed by light refreshments in the dramatic 18th century Rococo Drawing Room where our CNW members networked and relaxed in the elegant historical setting.

Members also enjoyed exploring the House and The Collective, a contemporary art programme of rotating exhibitions and permanent collection.

Our main speaker Lucie Fitton, Head of Learning and Participation at The Audience Agency, shared some of the company’s latest work and insight about young audiences – with a particular focus on teenagers and young adults.  What do we know about the needs, interests, digital habits and characteristics of young people and how this impacts on this audience’s engagement with the arts, culture and creativity?

We had some lovely feedback from two of our members:

“I would like to thank you and the team for running another excellent event. We have found these events invaluable for our organisation as we have the opportunity to network with other people in the local area.”  Nadia Holland, Learning Coordinator, Royal Collection Trust

“It was such a great space and was a really interesting and ingenious mixture of people and organisations. Well done!”  Lucy Foster, Community Heritage Programme Manager, Paddington Development Trust

We would also like to share the following supporting material related to our main speaker and project pitching session:

  1. Westminster presentation What we know about young people
  3. Time Credits in Arts and Culture LONDON
  4. Neighbourhood Keepers Proposal Guidelines
  5. Westminster Business Information Point

Debora Gambera and Charlotte Fergusson

WCC Culture Partnerships Office



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