Win yourself a Masterclass!

Westminster Libraries Business Information PointsTo celebrate Westminster Enterprise Week 16 -21 November (to coincide with Global Enterprise Week), Westminster Libraries Business Information Points are offering a unique opportunity to 40 young entrepreneurs aged between 17 and 28 years old to attend one of two special Masterclasses (each worth £300) presented by popular Social Media Trainer Amber Raney-Kincade, in addition to being featured in the Westminster Reporter magazine.

This opportunity is open to anyone running a business or self-employed, in any industry from dog walking to doing business online, from craft making to baking cakes. If you or anyone you know are interested, then start pitching yourself and your business now!

All you need to do is tell us:

  • What is your business background?
  • What stage is your business at?
  • What is your inspiration?
  • Do you have a business plan?
  • Do you have a business coach or mentor?
  • How are you funding your business start-up?
  • How do you promote your business?

We look forward very much to hearing from you. Email your replies to: bip@westminster.gov.uk – Closing date 9 Nov 2015

*Please note: winners can attend one Masterclass only. Please indicate which Masterclass you wish to attend (details below).
*By signing up to attend, you agree to be contacted by Westminster BIPs and the Communication Team. Your business journey will be used to promote BIPs services and support.

Amber Raney-Kincade


About the Masterclasses:

Pitch yourself
at Westminster Reference Library, Wednesday 18 November, 10.30am – 12.30pm

Someone asks you, “What is your business?” If you can’t explain it in a concise way, they won’t understand it. If they have money to fund it, you’ve just lost out! This two hour masterclass will explain the details of how to write a solid, informative and interesting pitch for your business. You will learn:

  • what is an elevator pitch
  • how to write an elevator pitch
  • what is the difference between a good and bad pitch
  • how can you adapt your pitch to the audience/listener

Never again will you need to worry when someone asks that question, because you know how to answer it professionally! This masterclass is suitable for those who have a solid business idea and are either ready to promote or just getting started.

Targeting Your Audience & Defining your Marketing Mix
at Church Street Library, Friday 20 November, 10.30am – 12.30pm

You have a business idea, and you think “this will be perfect for everybody”. Think again! By trying to sell your idea to the world, you’ve got alot of work to do. When you look at the potential audience for your business in smaller segments, you can focus your marketing and messaging to them specifically, and get a greater response. In this masterclass, you will learn:

  • what are audience demographics and how they should matter to your business
  • how to define who your potential customer really is, and understand how they act
  • make better decisions on how to reach your real potential customer
  • avoid time consuming and expensive marketing pitfalls

By getting your target right, you will avoid wasting precious time and money on the wrong audience.


We look forward very much to hearing from you. Email your replies to: bip@westminster.gov.uk – Closing date 9 Nov 2015

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